Advertising guidelines & specifications for various platform on the internet & mobile.
Saturday, May 15, 2010
Google Adwords Guidelines
Stay within the ad character limits.
Your intended headline, text, and URL must fit within the limits below and not be cut off. Please keep these ad text limits in mind when planning your ads:
• Ad titles are limited to 25 characters.
• The two description lines and display URL are limited to 35 characters each.
• Note that if you run out of characters, the display URL field cannot be used as another line of ad text. Similarly, the third line must fit completely within the character limit and cannot lead into the display URL with phrases such as 'See this site:'.
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