Orkut Advertising Guidelines

Static image ads can be formatted in .gif, .jpg and .png. Animated image ads can be formatted in .gif or Flash. Image ads should clearly and accurately reflect your site and emphasize unique benefits of your product or service.
Both types can be in the following sizes:
• 250 x 250 Square
• Orkut does not allow all word caps in their banner ads. Eg “FREE” in all caps won’t be allowed.
• Superlative terms like “Best”, “Greatest” is not allowed unless it is authorize or certified by third party.
• A call to action in the banner is required for better CTR. Eg “Buy Now”, “Save Now”, “Discount”, “Online”
• Orkut banner ads have to be less than 50KB in Size.
• All Flash ads must be published for Flash Player version 4-8.
• Animated ads are restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point they must remain static. These ads must also comply with the other animation policies.

Facebook Advertising Guidelines

Text Guidelines

Title – 25 Characters

Description – 135 Characters

Image for the Facebook Ad
Your ad cannot include any image with dimensions greater than 110 pixels wide x 80 pixels tall and should have an aspect ratio of 4:3 or 16:9. Uploads must be less than 5 megabytes. If your image is larger or smaller than the dimensions specified, we will resize your image accordingly. If you are an advanced user you may wish to size your photo for optimal results. Facebook does not support animated or flash images.

Google Adwords Guidelines

Stay within the ad character limits.
Your intended headline, text, and URL must fit within the limits below and not be cut off. Please keep these ad text limits in mind when planning your ads:
• Ad titles are limited to 25 characters.
• The two description lines and display URL are limited to 35 characters each.
• Note that if you run out of characters, the display URL field cannot be used as another line of ad text. Similarly, the third line must fit completely within the character limit and cannot lead into the display URL with phrases such as 'See this site:'.

Admob iPhone Advertising Guidelines

320 X48 Pixels
Max file size – 5KB
Acceptable Image formats - .jpg, .gif, .png
A Banner 320 x 48 pixels with 48 x 48 px area on the right empty of text. With
a call to action in the ad.

Admob Mobile Advertising

Google Mobile Advertising Guidelines

6:1 Aspect Ratio
• 300 x 50, less than 7.5k file size
• 216 x 36, less than 4.5k file size
• 168 x 28, less than 3k file size
4:1 Aspect Ratio
• 300 x 75, less than 7.5k file size
• 216 x 54, less than 4.5k file size
• 168 x 42, less than 3k file size

File types:
All images must be in a .JPEG, .GIF, or .PNG format.
Animated .GIF images are also acceptable. However, they must follow the same guidelines and specifications as PC-based image ads.
Markup languages:
To ensure that we're able to display your mobile ad and site to users, your destination site must be written in a supported mobile markup language. We currently support the following markup languages:
• wml (WAP 1.x)
• xhtml (WAP 2.0)
• chtml (imode, etc.)
• PDA-compliant html
Flash image ads:
Flash image ads won't be supported at this time.

Google Display Advertising Guidelines

Static image ads can be formatted in .gif, .jpg and .png. Animated image ads can be formatted in .gif or Flash. Image ads should clearly and accurately reflect your site and emphasize unique benefits of your product or service.
Both types can be in the following sizes:
• 250 x 250 Square
• 200 x 200 Small Square
• 468 x 60 Banner
• 728 x 90 Leaderboard
• 300 x 250 Inline Rectangle
• 336 x 280 Large Rectangle
• 120 x 600 Skyscraper
• 160 x 600 Wide Skyscraper

• Google does not allow all word caps in their banner ads. Eg “FREE” in all caps won’t be allowed.
• Superlative terms like “Best”, “Greatest” is not allowed unless it is authorize or certified by third party.
• A call to action in the banner is required for better CTR. Eg “Buy Now”, “Save Now”, “Discount”, “Online”
• Google banner ads have to be less than 50KB in Size.
• All Flash ads must be published for Flash Player version 4-8.
• Animated ads are restricted to a maximum of 30 seconds (at a 15-20 fps frame rate), after which point they must remain static. These ads must also comply with the other animation policies.
• “Click” as a term is not allowed in the banner ads.